I.  Market and Demographic Data
  
  A.  Population Trends..................................................  []
      1.  Growth trends..................................................  []
      2.  Age composition (especially age groups 15-19,20-44, 45-64).....  []
      3.  Sex composition................................................  []
      4.  Ethnic and racial composition..................................  []
      5.  Urban, suburban, rural non-farm, rural.........................  []
      6.  Institutional population, if any...............................  []
      7.  Population density (per square mile)...........................  []

  B.  Income Trends
      1.  Total, per capita and per family income........................  []
      2.  Disposible and discretionary income............................  []
      3.  Size of various income groups..................................  []
      4.  Significant income pattern change (over the past three years)..  []

  C.  Consumer Characteristics...........................................  []
      1.  Average family size............................................  []
      2.  Occupation.....................................................  []
      3.  Home ownership.................................................  []
      4.  Automobile registration........................................  []
      5.  TV, major appliance ownership..................................  []

  D.  Retail Sales Trends................................................  []
      1.  Division of sales by retail categories (department stores, drug
          stores, etc.)..................................................  []
      2.  Seasonal variations in trade...................................  []
      3.  Items in unusual local demand ( water sports equipment, air
          conditioners, water softeners, etc.)...........................  []
 
  E.  Industrial Markets.................................................  []
      1.  Major economic activities, by SIC number.......................  []
      2.  Major industrial purchases and output (input-output study of area
          if available)..................................................  []
      3.  Trend of industries moving into and out of area- reasons for 
          move...........................................................  []
      4.  Growth industries- including announced plants not yet built....  []
      5.  Branches of nationally known firms.............................  []

  F.  Competition........................................................  []
      1.  Past sales in area by company, as compared with competitors....  []
      2.  Location of competitors........................................  []
      3.  Possible new location of competitors in region as reaction to 
          your new location..............................................  []
      4.  Possible new competition from within area......................  []
      5.  Future market share of likely competition......................  []

  G.  Tourism in Area....................................................  []
      1.  Annual volume of visitors......................................  []
      2.  Source of visitors.............................................  []
      3.  Length of stay.................................................  []
      4.  Income level of visitors.......................................  []
      5.  Average number in party........................................  []
      6.  Destination....................................................  []
      7.  Purpose of visit (business, personal)..........................  []
      8.  Estimated amount spent.........................................  []
          a.  Per day....................................................  []
          b.  Per trip...................................................  []
      9.  Facilities, services, attractions available....................  []
     10.  Method of travel ( sea, land, air).............................  []

Copyright 1995 Conway Data, Inc. All rights reserved Legal Notice: Because data comes from many sources, Conway Data can assume no responsibility for accuracy or currency.