I. Introduction
S

ome people say business is a dull subject. They imply that the men and women who work in the business world are themselves drones and dullards. I admit that ours is not a showbiz world, nor do we provide casts and scripts for soap operas. However, I know it is NOT SO DULL.

      I have spent more than 50 years in the business world and I know it is an exciting environment filled with adventure, suspense, laughs, interesting people, great projects and fascinating places. While I've written several dozen books and hundreds of magazine articles about business topics, I've left out a lot. I now realize that what was most interesting about my reports on development situations around the world was not always the content of the reports themselves but in the trials and tribulations of getting the information.

     Thus, I'm prompted to dig through my notes and photo files to provide this behind-the- scenes view. At the same time, my team offers something new.

     For more than 50 years we have published a variety of books in traditional hard-copy format. About 20 years ago we began putting electronic information files on line. More recently, we have linked articles published in our magazine, Site Selection, with background electronic files carried by SiteNet, our Internet medium. We have found that integrating traditional and electronic publishing opens many new possibilities for providing better service to readers.

     Thus, we propose to expand on this concept. Now, for the first time, we are releasing a book simultaneously in hard-copy format (via www.amazon.com $14.95) and as an interactive electronic file free here on SiteNet. This is something new and, we believe, important.

     Now you have this book that you can hold in your hand, pass around the office, and keep on the bookshelf for reference. At the same time, you have a convenient computer research tool and discussion forum that can be updated continuously and expanded with virtually no limits. For those who treasure information, this is exciting!

     You will immediately notice some differences in the illustrations included in the two books. Economic restraints confine this hard-copy edition to black-and-white images, while the electronic edition offers bright full-color images. That makes a big difference in impact.

     Also, you can talk back to the electronic edition. You can cite errors and omissions, express differences of opinion, and provide additional information about programs and projects of interest. Feedback from professionals like you can enhance the usefulness of the combined product
ten-fold.

     Whatever your interest, please log on to www.conway.com/sitenet/notsodull! and let us hear from you!

-- McKinley Conway


©2005 Conway Data, Inc. All rights reserved.