I. Introduction
ome people say business is a dull subject. They
imply that the men and women who work in the business world are themselves
drones and dullards. I admit that ours is not a showbiz world, nor

do
we provide casts and scripts for soap operas. However, I know it is
NOT
SO DULL.
I have spent more than 50 years in the
business world and I know it is an exciting environment filled with
adventure, suspense, laughs, interesting people, great projects and
fascinating places. While I've written several dozen books and hundreds
of magazine articles about
business topics, I've left out a lot. I now realize that what was most
interesting about my reports on development situations around the world
was not always the content of the reports themselves but in the trials
and tribulations of getting the information.
Thus, I'm prompted to dig through my
notes and photo files to provide this behind-the- scenes
view.
At the same time, my team offers something new.
For more than 50 years we have published
a variety of books in traditional hard-copy format. About 20 years ago
we began putting
electronic
information files on line. More recently, we have linked articles published
in our magazine, Site Selection, with background electronic files carried
by SiteNet, our Internet medium. We have found that integrating traditional
and electronic publishing opens many new possibilities for providing
better service to readers. 
Thus, we propose to expand on this concept. Now, for the first time, we are releasing a book simultaneously in hard-copy format (via www.amazon.com $14.95) and as an interactive electronic file free here on SiteNet. This is something new and, we believe, important.
Now you have this book that you can hold
in your hand, pass around the office, and keep on the bookshelf for
reference. At the same time, you have a convenient computer research
tool
and discussion forum that can be updated continuously and expanded with
virtually no limits. For those who treasure information, this is exciting!
You will immediately notice some differences in the illustrations included
in the two books. Economic restraints confine this hard-copy edition to
black-and-white images, while the electronic edition offers bright full-color
images. That makes a big difference in impact.
Also, you can talk back to the electronic edition. You can cite errors
and omissions, express differences of opinion, and provide additional
information about programs and projects of interest. Feedback from professionals
like you can enhance the usefulness of the combined product
ten-fold.
Whatever your interest, please log on to www.conway.com/sitenet/notsodull!
and let us hear from you!
-- McKinley Conway