From Site Selection magazine, September 1999
I D R C     L O G

Lights, Camera, CIR:
Video Newest IDRC Web Offering

With IDRC’s Corporate Infrastructure ResourcesSM (CIR) management concept garnering headlines in major media like The New York Times, new opportunities are opening to reinforce the association’s message to the asset management profession. Accordingly, IDRC has streamed a new video outlining membership benefits onto its newly updated Web site.

In the seven-and-a-half minute video, Set Your Agenda for the New Millennium, IDRC President Roy Dohner, vice president, real estate, Nortel, advises corporate real estate executives and other corporate infrastructure executives to capitalize on the competitive edge of IDRC’s information, education and certification. "Make sure you’re doing the right thing for your company, he says."

Other IDRC members featured in the video include IDRC Foundation co-chair Larry Ebert, Ernst & Young director of real estate services, who calls IDRC’s CIR integration process "the value proposition that we are selling to companies right now."

IDRC 1st Vice President Andy Bessette, vice president of real estate services, Travelers Property Casualty Corp., emphasizes another key membership benefit: IDRC’s integration of research, learning and certification.

Globalization is another important IDRC aspect, and IDRC Treasurer Parkash Ahuja, senior vice president, corporate services, Charles Schwab Corp., says it’s important for IDRC to "think globally but act locally" in its worldwide delivery of knowledge-building services. Local chapters on five continents are the key delivery channels, adds IDRC Board member Jim Taylor, vice president, corporate real estate services, Northern Trust Co.     SS






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