Custom Publishing meets the unique, targeted marketing needs of a variety of corporate & economic development clients.
When traditional print advertising doesn’t fit the bill for your marketing needs, the Custom Content Publishing arm of Conway can step in and craft a customized approach to deliver results. Custom Content clients include IBM, the Kentucky Cabinet for Economic Development, the Iowa Economic Development Authority, and the Texas Economic Development Council.
Conway worked with IBM to launch an all-new publication in late 2013 – “The World’s Most Competitive Cities: A Global Investor’s Perspective on True City Competitiveness.” The result of a partnership between Site Selection Magazine and IBM, this 122-page glossy publication immediately earned rave reviews from corporate executives, economic developers and site consultants.
Ronald Pollina, president and managing broker of Pollina Corporate Real Estate Inc. in Chicago, said: “I recently took a close look at your collaboration with IBM relative to ‘The World’s Most Competitive Cities.’ You and IBM should be congratulated on an excellent, highly informative publication. Well done!”
Conway followed that project up with the launch of a series of state economic development guides in early 2014, including the 100-page Kentucky Economic Development Guide and other state publications. Sold by the advertising staff of Conway, these products provide no-risk marketing solutions for state and regional economic development organizations.